HR washing: the reality behind HR marketing
The fundamental dilemma of HR-washing seems simple, yet it raises an uncomfortable question: can domestic human resource management that exploits human resources in the name of efficiency and performance be considered successful? An article by Ákos Jagudits, HR manager.
The fundamental dilemma of HR-washing: can domestic human resource management that exploits human resources in the name of efficiency and performance be considered successful?
In the past decade, Human Resources (HR) has become increasingly adept at communicating success. The professional discourse is dominated by employer branding campaigns, elaborate wellbeing programs, inspiring social media posts, psychological safety training, "people first" narratives, and happiness indices. HR confidently asserts its role as a strategic partner, a data-driven decision-maker, and validates its maturity and impact...